Svala is a line of lingerie, sleepwear and loungewear committed to making stylish, cozy and sensuous pieces that are produced sustainably. The Svala range is made from breathable fabrics that feel luxurious against your skin yet are practical enough to wear everyday, to bed or around your home.
The line is made from materials such as organic cotton and viscose from bamboo that are dyed using a low impact process with certified organic dyes. We also use reclaimed factory surplus lace fabrics and trims which have been leftover from manufacturing. This helps to reduce waste by using existing fabric which might otherwise be discarded. The line is manufactured in downtown LA and other measures have been taken to reduce the carbon footprint of the brand including using clothing labels made from organic cotton and hang tags from recycled paper.
Svala is owned and operated by Helga Douglas who is originally from Sydney but now lives in LA. The inspiration for Svala’s name comes from Iceland, where Helga's mother is from. Helga has always loved the Icelandic girl’s name Svala, meaning bird or swallow which is a symbol of love, loyalty, freedom and hope in many cultures. Svala is inspired by Helga’s affinity for the relaxed, colorful feel of Sydney and LA and the simplicity of Scandinavian design.