Our Story

Svala was founded with a simple vision: to create timeless bags and accessories that combine modern design, everyday functionality, and respect for animals and the planet.

Inspired by Scandinavian simplicity and modern living, each piece is designed to feel effortless and versatile. From carefully selected plant-based materials to finely crafted details, every collection is made to accompany life's journeys.

Founded by Helga Douglas, the name Svala is inspired by the Icelandic word for swallow— a symbol of resilience, freedom, hope, and new beginnings. Those values continue to shape everything we create.

Over the years, Svala has been featured in Vogue, Forbes, Fashionista, Purist, and the Los Angeles Times, and has received international recognition for its commitment to sustainable luxury, including Best Vegan Brand of the Year from the Eluxe Awards and an International Sustainable Award from the Luxury Lifestyle Awards.