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Posted on February 01 2017

Ever since I can remember, I have always had a love of design, color and art. Growing up in Australia as a child, It was difficult for anybody to get me to wear anything but converse and my brother's hand-me-down Mambo board shorts. But as a teenager, I developed a love of fashion and enjoyed it as a form of self-expression and culture. 

As I grew older, I began to understand the detrimental effects of the fashion industry on the environment and began searching for brands who were producing sustainably and ethically. After completing a course on green business, I began writing for the LA Examiner about green fashion. This research inspired me to begin working on my dream of my own brand, with a focus on producing beautiful, functional animal-friendly pieces that are ethically and sustainably produced. 

Thank you for joining this journey with me!


Helga xx

Svala dream





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